What the GDPR legislation means for B2B marketing

Over the last few months, uncertainties surrounding the potential impact of The General Data Protection Regulation (GDPR) legislation have meant a lot of conversation, speculation and quite frankly confusion for marketers within the B2B space. The piece of EU legislation aims to overhaul data protection law within the EU and will come into force in […]

Figaro Digital Marketing Conference 2017

Upfront is delighted to announce that it is an official partner of Figaro Digital’s Flagship Summer conference following our previous success as partners during last year’s conference. Taking place on the 20th July 2017 at The Royal College of Physicians, Regents Park, this is an event not to be missed! The event sees 500 senior-level marketers coming together to […]

May’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: Ian Gandy has joined at Travelers as their new Head of Digital. Previously, Gandy […]

Call Mapping: How to structure the perfect call

By: Sam Meade Ironically, cold calling seems a very hot topic of discussion lately. Particularly, whether it’s a legitimate method of initial communication, or whether it’s slowly dying out as an ancient sales technique. So, is cold calling dead? The short answer is no. Cold calling is an essential part of new business development, and […]

April’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: Hearst Magazines UK, the publisher of ELLE, Cosmopolitan, Good Housekeeping and Harper’s Bazaar, has […]

Celebrating 12 Years of Client Wins

When Upfront launched in 2005, it was a with a clear vision – to help our clients win new business. 12 years on we have been involved in winning over £100 million of new business with high profile wins including the likes of Adidas, John Lewis, Virgin Money, American Express, Hotels.com, BT, Volvo, Panasonic, Vue, […]

March’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: ExCeL London has promoted Lucy Merritt to the role of Head of Marketing ahead […]

Straight Talking Takeaways: E3 Top 10 Tips for Successful Biz Dev

In the second instalment of our Straight Talking series, Upfront welcomed an array of representatives from a diverse cross-section of agencies to hear two fantastic speakers discuss the importance of a joined-up approach to business development, marketing and communications. One of the day’s speakers – Miranda Glover from e3, showed us how the process of […]