Experian owned CheetahMail specialise in email marketing. They have lots of experience and insight working with retailers. So we decided to use this expertise to impress other retailers by helping CheetahMail to host and promote a ‘Future of Retail Marketing’ event with over 50 senior digital decision makers attending. This was part of a long term contact strategy with follow up activity generating a regular flow of opportunities that led to business wins with 7 major retailers, including the entire John Lewis email business.

 

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