iD is one of UK’s leading experiential marketing agencies – creating integrated brand and shopper experiences. We helped them bring this to life with top tier decision makers, across some of the UK’s largest FMCG and Consumer Electronics brands.

Working closely with the team at iD we developed a robust new business strategy. This included regular thought leadership and content, that was then effectively shared through social and innovative DM. We used salesforce to carefully manage contact programme and tools such as Lead Forensics to provide prospect intelligence.

We were able to generate a robust pipeline of opportunities for the team at iD, with wins totaling over £1 million and including Westons cider, Morphy Richards and a major global consumer technology brand that was top of their wish list.

 

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