We were tasked with establishing Maynard Malone’s reputation and client base within the Food & Drink sector. To achieve this we developed a content programme to work alongside ongoing new business activity, with clearly defined targeting and a focused approach.

Campaign activity including videos, infographics, surveys, PR and events – included speaking alongside Coca-Cola and Google at a co-promoted FMCG event held at Google HQ, with over 100 digital brand marketers in attendance.

As well as FMCG credentials, we utilised Mums & Babies insight and experience to help Maynard Malone win Organix. This  saw Organix move their spend from TV to online and Maynard Malone becoming their lead agency.

Other wins included; Yoplait, Genius, Cawston Press, Chupa Chups, Annabel Karmel, Divine, Bon Bon Buddies and Aviko. As well as securing high profile pitches with the likes of Pepsi and Nestle.

“The team at Upfront helped Maynard Malone to establish our credentials in the FMCG sector and deliver over £2.5 million in new business wins. They were a great long term partner; helping us unearth some fantastic client opportunities and deliver new business success year after year.”

Ameet Chandarana, Managing Director

 

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