Straight Talking: The Importance of a Joined-Up Approach to Business Development, Marketing and Communications

All businesses main objectives should be to build their reputation, increase positive awareness and win new work from existing and prospective clients. But too many creative agencies are limiting their growth potential by not aligning sales and marketing activity.

On the 9th March we will be hosting the next event in our exclusive breakfast series Straight Talking, where we’ll look at what it takes to achieve an integrated approach and how this approach can impact agency growth, standout, confidence and morale.

Often operating in silos across internal teams or agency partners, we will be discussing why and how agencies should merge Business Development with their marketing and communications teams in order to grow and operate more effectively and efficiently.

We will be joined by leading agencies Tonic, Digital Radish and e3, who will be providing their insights on how you can use content, marketing and PR to drive business development effectively.

The team at Tonic help creative agencies achieve their business vision by overcoming the common barriers to success across the key areas of Efficiency, Profitability and Growth. They will be discussing how agencies can join up New Business and Marketing through positioning and communications ,and how strong leadership and values embedded into company culture can have a massive impact to your business, supporting their insights with case study evidence.

Digital Radish will take to the stage in order to bring in their strategic, data driven approach to content marketing.  They will illustrate how they use content and thought leadership to drive lead generation and crack new markets, bringing this to life through a showcase of their work with Unity.

e3, is one of the UK’s most awarded independent digital agencies. Founded in 1997, they are renowned for their work for brands including The Royal Navy, National Trust, Arthritis Research UK, BP and Orange. Business Director, Miranda Glover will bring together the morning session to showcase how they have brought Biz Dev, Marketing and Communications together using content marketing, PR and events to win their global client base and maximise their growth potential.

This will truly be an event for all agencies – click here to join us.

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