Agencies Attracting New Business: The importance of acting like a brand

While agencies are helping thousands of brands across the globe engage with consumers by developing clear, meaningful, brand propositions, they’re often guilty of forgetting they too are a brand and that, in order to attract the best brands and talent, they should have a clear brand positioning and differentiating story.

With over 20,000 agencies competing in the UK to win business from some of the world’s leading brands, and with more agencies emerging daily, it’s vital that your agency has a clear proposition and story. Doing so makes it easier for marketing directors to understand why you exist, what you can do to help them and why you are different. Knowing who you are and how to communicate that story authentically will help you to retain your existing clients, cut through the noise your competitors are making, build long lasting relationships and ultimately win your dream clients.

We are hosting a seminar on the 20th October to bring together the latest thinking and further explore how agencies can develop their brand and agency proposition to really stand out. We will be sharing industry insight from all views (agency, client and intermediary), with a speaker line up that includes Lena Robinson and Adam Graham (Kiwi Gray)Tony Spong, Managing Partner at AAR and Ameet Chandarana, Digital Consultant.

Agency proposition experts, Kiwi Gray, will be explaining why developing your agency’s proposition is crucial to your business development strategy and why brands (even agency brands) with purpose tend to do better commercially and socially than those that don’t.

Alongside them we have Tony Spong from the AAR sharing insights and industry best practice, as to how agencies are effectively able to stand out from the rest. We will also hear from ex-digital agency Managing Director, Ameet Chandarana who now enjoys the view from the client side. Ameet will be sharing his experience and discussing what types of agency approaches can make an impact.

Join us for breakfast on Thursday 20th October at The Zetter Townhouse, Clerkenwell to hear more. Register here now.

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