#Social speaker line up announced

Upfront is proud to be a lead sponsor of #Social, taking place in London on 15th April. With over 200 senior digital marketers already set to attend – including the likes of Coca Cola, Barclays, GSK, IBM, SONY Mobile, Virgin, Diageo & EE – it’s set to be big. And it just got even bigger with the speaker line up now announced to include Twitter, Facebook, Google and Eventbrite. Here is the full line up for the night…

Damian Ryan, Chair of GADM

Guilhem Fouetillou, Co-Founder, Linkfluence

Tariq Slim, Head of Strategic Partnerships, Twitter

Mark Walker, Social Media Manager Eventbrite

Gareth Evans & Richard Strachan, FivebyFive

Anais Hayes, Head of Brand Innovation, Google

Guy Levine, CEO and Founder of Return On Digital

Nick Pestell, Agency Partner for Facebook

Rob Mansfield, Age UK

Katy Howell, CEO, Immediate Future

We hope to see you there – and with many of our clients, partners and friends in attendance, we will be using the occasion to celebrate 10 years of helping bring brands and agencies together.

Click here for further information on the event.

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Figaro Digital moves to the Emirates!

Upfront is proud to be a partner of the upcoming Figaro Digital Marketing Conference. Digital transformation is the theme and this will be taking place on Thursday 27 November 2014. A great line up and crowd are expected with the event being held at the Emirates!

What does transformation mean? It means adapting to changes in technology and understanding consumer behaviour. It means adopting new working practices and managing constant change. Most of all it means living in a world where consumers engage with brands on their own terms, in their own time, for as long as those brands remain relevant.

Guest speakers on the day will include the likes of American Express, Fujitsu, Macmillan Cancer Support, Google, AKQA and Paddy Power. Each will be looking explore the nature, pace and impact of rapid digital change.

Click here for further info and the agenda for the day. And get in touch if you are interested in attending, or meeting up on the day.

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The art of keeping up with consumer behaviour

Upfront was proud to partner with GADM to host a FMCG and Digital Marketing event at Google UK offices this week – the art of keeping up with consumer behaviour. The morning was packed with guest speakers that included digital marketing agencies Maynard Malone, Amobee and PrettyGreen as well as David Black, Director of Branding at Google, and Simon Miles, digital director at Coca-Cola.

First to the stage was Google UK director of branding David Black who gave the audience an insight into the future, giving us an exciting glimpse of the ‘Innovation at Google’  and the pace of change that is set to occur throughout the world over the next 20 years.

It was then time to look at how digital can be used at every point to build FMCG brands and positively influence every point of the purchase journey. Gavin Mackie Head of Strategy at Maynard Malone shared advice on how digital can be used to drive awareness, consideration, purchase and experience through “salience and meaningfulness”. Gavin also stressed the importance of  understanding “what digital means for a specific brand” and getting your mix right. This was brought to life with examples of campaigns for Ben & Jerry’s and Genius.

David Barker, Managing Director at Amobee, was next to the stage and emphasised the importance of “working with brands to place your brand in front of the right people at the right time”. Barker bemoaned that as many as 46% of the UK’s top 50 FMCG brands have no real digital presence, and made it clear that everybody must embrace collaboration in order to succeed in the digital world.

Mark Stringer from PrettyGreen was next up. Stringer was quick to dismiss the idea of what he called Low interest category syndrome in the FMCG marketplace, emphasising the point that some of the most innovative and successful campaigns in recent years (the likes of Old Spice) have come from sectors not traditionally thought of as entertaining

Then it was time to hear from Simon Miles, Digital Director at Coca-Cola. His message was simple, “Be relevant and in context.”It is too often the case that the enormous possibilities offered by digital marketing can become overwhelming and this can lead to over complication and difficulty in making the right choices for your brand.

For Coca-Cola the emphasis must always be on the shopper and not the technology. Does your digital marketing make things faster, better and easier? He advised the room full of digital marketeers to “become a part of the conversation” use simple ideas but through the new digital channels.

Much like the pace of change in technology, the rise of digital marketing is exponential. After the talk I spoke with representatives from brands as wide ranging as IBM and Danone.

Most were genuinely inspired and for some like Sarah from Burberry there was a clear sense of “affirmation that the direction we are headed in is the right one”

The most effective way of measuring the success of the event came when Damian Ryan, the GADM chairman, returned to the stage and a show of hands revealed that most, if not all had been inspired with at least one useful idea as a result of the talks.

It just goes to show that when it comes to digital marketing, individuals, brands and agencies are not afraid of sharing their ideas and the increasing demand for events like GADMs FMCG day demonstrate that collaboration in the digital marketing industry is mixing things up and coming together to help each other innovate and see positive results.

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GADM to host FMCG event

Upfront is proud to partner with GADM, who will be hosting an exclusive Digital FMCG Breakfast at Google’s HQ London on September 30th.

Consumers are increasingly looking for services that tie in with their changing needs. How can FMCG marketers achieve this personalised and timely approach to digital campaigns, whilst also conveying their overall brand message?

FMCG and digital marketing experts, including Simon Miles, Digital Director at Coca-Cola Enterprises and keynote speaker David Black, Director of Branding, Google UK will share thoughts on key strategies that will help you bridge the gap between digital campaigns and physical sales. They will be joined by speakers from leading agencies Maynard Malone, Amobee and PrettyGreen who will be providing expert presentations.

This is an exclusive event for GADM members and industry VIPs. And with over 100 leading marketers set to attend, this will be a great opportunity to network and participate in the discussion around the future of FMCG marketing. Click here if you’d like to attend or interesting in getting involved in other GADM events.

Key Notes:

Registration and breakfast
Welcome by Damian Ryan, author of “Understanding Digital Marketing” and chairman of GADM
Simon Miles (Digital Director, Coca-Cola Enterprise) – presentation title TBC
Expert Presentation – Gavin Mackie (Head of Strategy,  Maynard Malone)
Expert Presentation – David Barker (SVP and Managing Director, EMEA,  Amobee)
Expert Presentation – Mark Stringer – (Founder and CEO of PrettyGreen)
David Black (Director of Branding, Google UK) – “Innovation at Google”
Panel Discussion and Q/A
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Figaro Digital Conference highlights

Upfront was proud to be a partner of last week’s Figaro Digital Summer conference. The event was a fantastic success with a really good turn out. The theme of the event was growth which is what Upfront is all about – and the quality of the presentations was spot on throughout the day.

A number of our clients were speaking, including a great presentation from Branded3 on content marketing; and the importance of making sure this is useful. And some great tips from Five by Five on how to become an unstoppable launch machine!

There were some great brands involved too – and we really enjoyed presentations from the likes of Coke, Ticketmaster, Dulux, Oxfam and  the Post Office. There were also some good tips from James Kirkham, Global Head of Social at Leo Burnett as to how to remain creative in a post ‘always on’ world. Click here to watch them.


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Figaro Digital Conference – 17th July 2014.

The next Figaro Digital conference is set to take place on 17th July – and Upfront is once again delighted to be a partner.

Senior level speakers are already confirmed from American ExpressWarehouseTfLTwitterPaddy PowerThe Post OfficeThe FT and Coca-Cola. And look out for our agency partners Branded3e3, and Five by Five who will all be presenting on the day.

The full-day event brings together experts from a whole range of disciplines and industry sectors. If it’s happening in digital marketing, you’ll be hearing about it here. View the full line-up of currently confirmed speakers here.

Figaro Digital conferences have become a key part of our contact strategy for a number of our clients. We’ve found it can provide a great opportunity for agencies to meet and engage with potential clients. Speaker opportunities provide a great way to demonstrate your expertise and experience – and we have already seen a number of big wins as a result of clients presenting at previous conferences.

Please get in contact if you’re interested in speaking or attending this, or any other Figaro event.

See you there.

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Upfront to partner Figaro Digital’s April Conference

Upfront is once again proud to be a partner of Figaro Digital for April’s Digital Marketing Conference. This is being held at the RCP in London on the 17th April 2014

There will be a number of Upfront clients speaking at the event and our team will be in attendance. They will be part of a very impressive line up that includes agencies such as Branded3, Syzygy, Communicator and E3, speaking alongside digital marketers from BT, Lovestruck and Santander. Please click here to see speaker line up for the day.

With an audience of over 500 senior digital marketers, the Figaro Digital Conference represents a great opportunity for our clients to demonstrate their expertise – and showcase work to potential new clients. It also provides a great opportunity to network on the day and put a face to a name. We see these type of events and conferences as a key part of many of our clients long term contact programmes.

Working in partnership with both our clients and Figaro Digital in the run up to each event, we invite existing contacts and help ensure the audience is as relevant as possible. We also help our clients to get content right and to maximize the impact of the day. And of course, we then make sure any interest in followed up on proactively. As a result, we have already seen a number of opportunities result from the last Figaro Digital conference in November and a recent new business win.

We’re already excited by the speakers and delegates already set to attend – and the conversations that have already begun around this. If you are interested in attending this event or potentially getting involved, then please get in touch.

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Upfront to Partner with Figaro Digital Marketing Conference

Upfront is proud to be a partner of Figaro’s Digital Marketing Conference which is being held at the RCP in London on the 28th November 2013.

Darwin will be hosting a track at the event and have helped shape the line up and content for this. We have brought together a great line up of speakers across brands and agencies who are leading the way in digital, including the likes of e3 Media, Jaywing, Vouchercodes, BGL Group, Media Bounty and Vivid Lime.

With an audience of over 500 senior digital marketers we see events like this as a great platform to allow our clients to demonstrate their expertise and showcase work to potential new clients. We will be working closely with Figaro and our clients to create bespoke campaign activity to raise awareness and generate attendees to the event.

If you are interested in attending this event or potentially speaking at future conferences, then please get in touch.

Visit Conference Website

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