Winning exciting new clients is what Upfront is all about. And 2014 has been another great year of agency defining wins for our clients. Each year we pick our stand out client win. Last year there was a clear winner with M/SIX winning the Hotels.com account without a pitch. However this year, with client wins including Red Bull, Molson Coors, Santander, Skyscanner and Net-a-Porter, it wasn’t going to be easy!
In the end there could be only one winner: and that was leading experiential agency iD picking up the Xbox account. After winning the pitch, iD were tasked with launching the in-store demonstration campaign for the Microsoft Xbox One console across retailers nationwide. This topped off a very successful year with wins also including Westons and Morphy Richards. Well done to all involved!