Earlier this week, The Drum hosted the annual RAR Awards, recognising the most highly respected agencies. The RAR awards are based solely on clients rating agencies that they have chosen through the register’s platform.
The biggest brands, including Nestle, Merlin Entertainment and Diageo, were required to give their opinion on agencies across industries.
The RAR then download these ratings from its database to see which agencies are the highest-rated by clients. The awards recognise these agencies. The winners reflect a clear regard their clients, who have rated them highly via recommendedagencies.com.
Grand Prix Winners
The Big Group was awarded the Grand Prix in the 100+ staff category. Established in 1991 and with a total of 131 staff today, the independent creative agency also broke into Econsultancy’s Annual Top 100 Digital agencies report top 50 for the 1st time last year.
In the 40-99 staff members category, Love took home the Grand Prix Award. Established in 2001, Love has won over 300 awards, including recognition by D&AD and voted global “Design Agency of the Year” by The Drum in 2015.
BURN and TMC Strategic Communications both won awards for agencies with under 40 staff members. This was impressively the third year in a row for TMC. The Manchester based agency took home several awards in this category, including design and B2B marketing.
Other Notable Winners
RRD took home several awards in the 100+ category, winning for Client Service, Creativity and innovation, Print and Service Delivery. They were also nominated in five other groupings
BURN also won for awards for Strategic Thinking and Data category, and was nominated in five other groupings in Agencies with under 40 members.
Refinery Marketing Communications also cleaned up in the 40-99 staff members category, winning in both Strategic Thinking and Direct Marketing. They were also nominated in 12 out of all 14 groupings.
The full list of winning agencies in the large, medium and small categories can be found here.
It was fantastic to see a number of Upfront clients recognised for their hard work and contribution to the industry. Congratulations to all agencies that were nominated and well done to all the category winners. This should provide a great reference point for any future clients and confidence that you will deliver consistently.
It’s also great for new business and we know first hand how important the RAR can be when establishing credibility and confidence with future clients. If you’d like to find out more about how the RAR can help you to win new business, please get in contact.