Econsultancy has recently published it’s annual Top 100 Digital Agencies report for 2017, the definitive listing of the UK’s largest digital agencies. This year sees the total fee income of the Top 100 digital agencies surpass £2.3 billion. Upfront is proud to see so many clients and subscribers make the Top 100 and register a good year for growth, with agencies reporting on average a 20% increase in total fee income.
The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. These are ranked on their fee income from digital activities in the UK.
There has been a lot of consolidation in the market and the top 5 agencies now account for 39% of the entire fee income of the Top 100. Accenture Interactive took top spot, with SapientRazorfish in second place and last year’s winner, IBMiX dropping to third. However, it’s also encouraging to see a lot of successful independent agencies also demonstrating significant growth.
Some agency growth will be attributed to organic growth among existing client bases, but many agencies have enjoyed positive growth through proactive Business Development and notably in the highly lucrative digital transformation space.
It was great to see so many Upfront and Upstream clients (past and present) with a total of 20 making the top 100. Particular mention goes to e3 who moved up to 69 and their work for Arthritis Research Care featured as a selected case study, and Netcel who entered the top 100 for the first time.
Click here to see the full list.
We were pleased to see our friends at usTwo recognised as most respected agency (by votes from other agencies), whilst Steve Bartlett, Founder and CEO at Social Chain was recognised as the Most Influential Person.
Well done to everyone listed!