Winmo brand insight shows that online gaming brands like EA have been well poised to adapt their campaigns and have immediately begun dramatic ad spend increases since March 9th to capture additional market share and to drive habitual game / brand loyalty.
We’ve also seen spend increase across a wide range of toy brands as families are stuck at home and need entertainment other than Netflix or Disney+. Lego’s digital media ad spend spike in recent days with 83% direct buy.
Whilst it’s a challenging time for all of us out there, some brands are better placed to make the most of changes to consumer habits, including entertainment, online services and home (and garden) focused products.
It’s important to keep this in mind as brands look to adapt their activity and new business becomes increasingly important for agencies to help navigate the coming months.
Winmo’s sales intelligence platform provides daily insights on brand spending to help inform your approach. Get in touch if you’d like to find out more.