Movers & shakers – your weekly roundup

Welcome to our weekly roundup of the latest new business insights, courtesy of our partner Winmo. This includes the latest new appointments, spending shifts and account moves, as well as the latest Coronavirus themed updates.

New appointments

  • Netflix has appointed a CMO for its UK business. Brian Mwangi has been promoted from senior marketing manager to CMO in February. Prior to joining Netflix, he spent nearly two years at Hotel Express International. That tenure saw him hold roles like brand strategist, senior brand manager, and most recently, creative director.
  • Domino’s appoints new CEO, Dominic Paul, effective 1 May. Paul joins from Costa Coffee, where he served as managing director plus CEO. Before that, he was international SVP at Royal Caribbean Cruise Line.
  • PZ Cussons will soon have a new CEO to replace Alex Kanellis, who retired in January. Jonathan Myers is set to take up the lead role on 1 May. Myers most recently served as COO of Avon. Prior to that, he worked at Kellogg’s and held numerous leadership roles at Procter & Gamble.
  • Brown-Forman promoted a new global marketing leader, Chief Brands Officer Matias Bentel, in January. He previously served as the alcohol giant’s managing director for the Jack Daniel’s brand.

Accounts on the move 

  • Heycar hired Atomic as its creative partner. Prolific London states the independent agency will create multichannel brand campaigns that position heycar ​as the place to buy used cars. The efforts will also help heycar stand out from rivals like Carwow, Auto Trader and We Buy Any Car.
  • Bella & Duke, the online dog food brand, named Alpaca Communications as its retained PR partner. The independent agency has an extensive remit. As reported by PRWeek, it will assist with key events in the ‘doggy calendar’ as well as ‘run an always-on press office’ and support creative campaigns.
  • Mini Cooper started a global creative review earlier this month. The winner of this process, which is being run by the parent company, will assist with international product launches as well as campaigns and activations. This is a new piece of business, so global agency partner Jung von Matt will not be affected.

Spending shifts – brands to watch

Using spending tracked by Adbeat across thousands of brands globally, we’ve seen the following companies significantly increase their spend on digital advertising:

  • EA Games +£3.3M increase in spend vs. Feb 2020 – the well know games brand responsible for the likes of FIFA, has upped its spend considerably to take advantage of consumers looking for entertainment at home.

  • Kinder +£811.4K increase in spend vs. Feb 2020 – chocolate brands have been increasing their spend as grocery shopping remains a priority and chocolate still classified as an ‘essential’ item, particularly for families with children at home.

Coronavirus tracking

  • Airbnb has been struggling as a result of the coronavirus. Therefore, the global rental marketplace cut salaries for the founders and the top execs, halted hiring, discussed potential layoffs and ceased all marketing.
  • Apple is making face shields for medical workers in a bid to help health services deal with the coronavirus crisis.
  • Arcadia Group announced plans to raise £50m to help weather its coronavirus-related struggles.

These insights have been sourced from the Winmo EDGE insights and Adbeat’s digital ad intelligence – providing real time digital ad spend tracking for over 3 million brands globally. 

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