The importance of empathy and resilience – insights from LinkedIn, Auto Trader & Virtue

Empathy and resilience will be the watchwords of successful businesses emerging from the pandemic, according to guests at our latest BD Session, a regular Zoom gathering created to bring the BD community together to hear brands and agencies share insights and advice. The trio giving perspectives on business trends, consumer behaviour and agency-client relationships this […]

Tips for MarTech vendors during tough times

It’s not easy to sell things – especially something as intangible as marketing technology.  For the buyer investing in an AdTech or MarTech solution (we will put them in the same basket for the purposes of this article), it can’t be a leap of faith. Buyers are becoming more rigorous in their examining and auditing […]

Planning for recovery

There’s no denying it’s been a tough couple of months. We’ve seen clients putting their agency projects on hold and promising pipeline opportunities disappearing, leaving businesses focusing on survival. For many agencies, it’s required a reset of priorities and some tough decisions, but it remains vitally important to stay connected with clients and prospects through […]

How should brands communicate in a crisis?

For many brands and their CMOs, we are in uncharted territory. The current health crisis has become the context for every conversation – and brands have had to quickly make decisions and adapt their communications to reflect this new landscape.  Propeller’s latest Views on the News podcast, features three leading CMOs from varied sectors to discuss […]

Broaden your role, be sensitive and be helpful to clients

How should new business teams be approaching their remit in these difficult times? What skills and knowledge should they be drawing on to help their agencies advise current clients and to nurture relationships with prospects? These questions were at the heart of our latest The BD Sessions event – Upfront’s regular Zoom gathering designed to […]

Movers & shakers – your weekly roundup

Welcome to our weekly roundup of the latest new business insights, courtesy of our partner Winmo. This includes the latest new appointments, spending shifts and account moves, as well as the latest Coronavirus themed updates. New appointments Netflix has appointed a CMO for its UK business. Brian Mwangi has been promoted from senior marketing manager […]

How are agencies managing to keep calm and carry on?

Over the last few weeks the teams at Upfront and Propeller have spoken to over 100 agencies, brands and partners across the industry to better understand what’s going on and how others are navigating the rapidly changing landscape. The feedback was both practical and inspiring, so we thought it may be useful to provide a quick round-up to share some of this thinking: Agencies need to […]

BD Sessions

The BD Sessions: insights, inspiration and empathy

We successfully launched The BD Sessions – an interactive virtual meet up for those involved in generating new business to share insights and encouragement in this challenging time – and to have some fun in the process.  With three guest speakers and held together by quick-thinking link man Alister Heywood from sister agency Propeller (or […]

Agencies need to shine brightly and provide real value for clients

No company can be blamed for being nervous at a time like this. The COVID-19 pandemic is putting the squeeze on profits and business pipelines. Brands and agencies alike are anxious about their staff, shareholders and overall ability to sustain business. But there are strong reasons for keeping up profile and brands are fast realising […]

Entertainment and Gaming increase ad spend

Winmo brand insight shows that online gaming brands like EA have been well poised to adapt their campaigns and have immediately begun dramatic ad spend increases since March 9th to capture additional market share and to drive habitual game / brand loyalty. We’ve also seen spend increase across a wide range of toy brands as […]