The Pitch Process: Evolution or Reinvention?

5 Key Takeaways from Upfront Straight Talking event: How can the pitch process be improved? Last month Upfront Business Development hosted the latest in its Straight Talking Series, bringing together over 100 agencies and brands to debate the pitch process. Robin Bonn, Founder of Co:definery, led the discussion with representatives from brand, agency, intermediary and […]

10 Tips for a Successful New Business Meeting

Whether you are new or experienced to driving new business meetings, holding meetings with client prospects face-to-face requires a whole range of communication and sales skills. To be successful it’s important to do your research and understand how you want the meeting to be structured. Whilst chemistry will be a big factor, it’s important not […]

How Can The Pitch Process Be Improved?

Upfront announces next Straight-Talking event – 12 June 2018, The Soho Hotel Pitching has always been a hot topic among agencies and brands and in recent months many are calling to rid the agency world of the pitch. As marketing budgets continue to feel economic pressures, new business is becoming increasingly competitive at all spending […]

The Drum’s RAR Awards Winners Announced

Earlier this week, The Drum hosted the annual RAR Awards, recognising the most highly respected agencies. The RAR awards are based solely on clients rating agencies that they have chosen through the register’s platform. The biggest brands, including Nestle, Merlin Entertainment and Diageo, were required to give their opinion on agencies across industries. The RAR […]

Campaign Live’s School Reports 2018

Campaign has recently published its annual school reports for 2018, the definitive listing of the UK’s most successful agencies. The Top 100 lists are collected by Nielsen based on the account and billing information given by agencies. Abbott Mead Vickers BBDO remained at the top of the list of creative agencies for another year, despite […]