What do clients truly value in their agency?

Do you think your clients are happy with your work? In a recent Upstream survey, 30% of clients are far from it. For Business Developers, making the sale is about talking to your potential client’s objectives and what you can do, or not do, to meet them. In our report, ‘What do clients truly value […]

Been to the gym today?

An agency founder recently explained that Business Development is a lot like a gym membership. We all know that committing to it will deliver the results we want; whether that’s getting stronger or losing a few pounds. There are a few problems though. Some of us despise every torturous second at the gym, so we’ll […]

June’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: The UK alcohol industry’s social responsibility body Portman Group have appointed John Timothy as […]

What the GDPR legislation means for B2B marketing

Over the last few months, uncertainties surrounding the potential impact of The General Data Protection Regulation (GDPR) legislation have meant a lot of conversation, speculation and quite frankly confusion for marketers within the B2B space. The piece of EU legislation aims to overhaul data protection law within the EU and will come into force in […]

Figaro Digital Marketing Conference 2017

Upfront is delighted to announce that it is an official partner of Figaro Digital’s Flagship Summer conference following our previous success as partners during last year’s conference. Taking place on the 20th July 2017 at The Royal College of Physicians, Regents Park, this is an event not to be missed! The event sees 500 senior-level marketers coming together to […]

May’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: Ian Gandy has joined at Travelers as their new Head of Digital. Previously, Gandy […]

Call Mapping: How to structure the perfect call

By: Sam Meade Ironically, cold calling seems a very hot topic of discussion lately. Particularly, whether it’s a legitimate method of initial communication, or whether it’s slowly dying out as an ancient sales technique. So, is cold calling dead? The short answer is no. Cold calling is an essential part of new business development, and […]