Business Development and PR under the same roof

It’s official, Propeller Group is now under one roof! After 10 amazing years in Farringdon, Upfront has relocated back to Fitzrovia, almost doubling the size of the team located at 33 Alfred Place. This is another step forward for the new Propeller Group joint offering. We have been delighted to offer a joined-up PR, Content […]

Data insights bringing a refreshing angle to new business

At the end of 2018, Upfront signed an exclusive UK partnership with Winmo, a data and insight tool used to fuel business development strategies and campaigns. To continue our efforts in bringing an insight and intelligence led approach to new business, we have also just hired our first ever Data and Insights Analyst. This is […]

New Business insights from the year so far…

It’s been a rollercoaster ride for new business directors over the first half of the year. Those tasked with business development have had to generate leads and establish meaningful business relationships against an accelerating backdrop of structural change in the media, marketing and advertising industry and anxieties about the wider economy (thank you, Brexit).  The […]

Decision makers on the move

Working in new business, we are always keeping a close eye on the latest decision makers on the move. Often, this can be a trigger for agency reviews, with the first 100 days of any new appointment always crucial. Here is a round up of some of the recent movers and shakers we have identified […]

Who is the best in the business of business development? The BD100 returns

When it comes to the talent driving agency growth in the UK, the business development community has historically lacked the recognition and representation it deserves. That all changed last year with the successful launch of The BD100 – an annual list highlighting the best creative agency business developers in the UK and published in association with The […]

Getting Fighting Fit: PR and Business Development Masterclass – Highlights

In December, Upfront and Propeller Group hosted their first joint event at The Charlotte Street Hotel, where four breakfast roundtables discussed how to create your joined up 2019 agency business development and PR plan. Kicking off the morning was Anna Burns, Managing Partner of Ogilvy, who heads up Ogilvy’s EMEA business development and marketing activities […]

An Interview with Jemima Monies

Last Month, Upfront’s Managing Director and Co-Founder of The BD100, Jody Osman interviewed Jemima Monies. Deputy Managing Director of Adam & Eve DDB and member of The BD100 2018, Jemima has worked in new business for over ten years. After achieving Agency of the Year (making it four years in a row) and only just […]

Business Development Trends and Predictions for 2019

As we plan for the year ahead, we’ve been reflecting back on the last 12 months and talking to the agency community, to understand what will be the key trends for Business Development in 2019. Here are our 7 top predictions to help you keep ahead of the game. TRADITIONAL AGENCY CATEGORIES WILL BECOME LESS […]