August’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of August’s new appointments that we recommend you keep an eye on: Nick Thornhill has joined Legal & General, the leading provider of risk, savings and investment management products in the […]

Straight Talking: Growing your Business

Almost all agencies feel that they could be doing better in some way or other. Growing faster, delivering better work, attracting different people or simply making more money. In many cases the leaders think they have a clear view of the opportunities or problems, but often they’re not focusing on the most important things. And […]

How to get more creative with Business Development

At Upfront we like to encourage agencies to think creatively about Business Development. Over the years we’ve been involved in some great campaigns which have been very effective in helping us to generate interest with prospective clients. Far too often agencies default to lacklustre emails, which easily get lost in overwhelmed inboxes. However, we’ve enjoyed […]

Getting to grips with Social Selling

Social selling, or the process of building and nurturing one-to-one relationships that enable a more efficient and effective sales cycle, is becoming increasingly important to successful Business Development programmes. If done well it can be a regular source of leads, insight and a great way of engaging new prospects. Social selling takes advantage of the powerful […]

July’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: Weetabix internally appointed Francesca Davies as Marketing Director earlier this month, succeeding Sally Abbott […]

10 Tips For Setting Your Business Development Objectives

Business Development is usually a number one priority for most agencies. Yet often it is viewed tactically with the search for ‘low hanging fruit’ and quick wins, or simply because agencies think they should be doing it. Getting it right takes time, commitment and requires you to bring together a wide range of expertise. Whether you […]

What do clients truly value in their agency?

Do you think your clients are happy with your work? In a recent Upstream survey, 30% of clients are far from it. For Business Developers, making the sale is about talking to your potential client’s objectives and what you can do, or not do, to meet them. In our report, ‘What do clients truly value […]

Why Business Development is a lot like a gym membership.

An agency founder recently explained that Business Development is a lot like a gym membership. We all know that committing to it will deliver the results we want; whether that’s getting stronger or losing a few pounds. There are a few problems though. Some of us despise every torturous second at the gym, so we’ll […]

June’s Movers and Shakers

Working in Business Development, it’s hard to keep track of all the changes and the latest Movers and Shakers so here is a summary of the latest company news and exciting new appointments that we recommend you keep an eye on: The UK alcohol industry’s social responsibility body Portman Group have appointed John Timothy as […]