BD Sessions

The BD Sessions: insights, inspiration and empathy

We successfully launched The BD Sessions – an interactive virtual meet up for those involved in generating new business to share insights and encouragement in this challenging time – and to have some fun in the process.  With three guest speakers and held together by quick-thinking link man Alister Heywood from sister agency Propeller (or […]

Agencies need to shine brightly and provide real value for clients

No company can be blamed for being nervous at a time like this. The COVID-19 pandemic is putting the squeeze on profits and business pipelines. Brands and agencies alike are anxious about their staff, shareholders and overall ability to sustain business. But there are strong reasons for keeping up profile and brands are fast realising […]

Entertainment and Gaming increase ad spend

Winmo brand insight shows that online gaming brands like EA have been well poised to adapt their campaigns and have immediately begun dramatic ad spend increases since March 9th to capture additional market share and to drive habitual game / brand loyalty. We’ve also seen spend increase across a wide range of toy brands as […]

Tough Truths – what does COVID-19 mean to new business?

Nothing is promised in business. Brands, marketers and businesses-developers around the world began 2020 with fine-tuned plans and strategies for growing their business and its share of the market.  But as Mike Tyson once sagely noted, “everybody has a plan until they get punched in the mouth”.  The recent development of the Covid-19 pandemic has […]

The Drum’s 2020 Predictions breakfast

Today, the Propeller Group and Upfront team were over at the famous Sea Containers building for The Drum’s 2020 Predictions breakfast event hosted by Ogilvy. We saw panels, interviews and even a chat inspired by Blind Date! We learned a lot about what chiefs of both brands and agencies are considering as we enter a […]

New Year, New Business Development Opportunities

New for 2020 – Propeller and Upfront launch Digital Content-led offer to help clients generate better quality sales leads from their marketing campaigns Start the new decade as you mean to go on – filling your new business pipeline with leads generated by an integrated, high impact, business development campaign. New for 2020, Propeller Group’s […]

Sharpening business development focus for 2020

The 2020 Vision guide lays out the essential themes and trends business developers should keep front of mind as they prepare for the next decade. It includes useful benchmarking data from agency peers survey results, plus insights, observations and advice from experts in the field, including members of the latest BD100 and contributions from Edit, […]