Sharpening business development focus for 2020

The 2020 Vision guide lays out the essential themes and trends business developers should keep front of mind as they prepare for the next decade. It includes useful benchmarking data from agency peers survey results, plus insights, observations and advice from experts in the field, including members of the latest BD100 and contributions from Edit, […]

Perfecting your Pitch

Pitching is the lifeblood of the agency world, however, it can be challenging and takes a lot of hard work to get right. For most agencies, there is always room for improvement, whether it’s working out the right opportunities to go for, developing your pitch, or improving your conversion rate. Taking place on Wednesday 20th […]

Panellists for this year’s BD100 announced

Your votes have been pouring in to crown the top 100 business developers of 2019 as part of the BD100, in partnership with The Drum. Once the online voting is closed, the top 20 nominees from the BD100 will then progress to judging, where it will be decided who will be crowned this year’s Business Developer of the Year, […]

Business Development and PR under the same roof

It’s official, Propeller Group is now under one roof! After 10 amazing years in Farringdon, Upfront has relocated back to Fitzrovia, almost doubling the size of the team located at 33 Alfred Place. This is another step forward for the new Propeller Group joint offering. We have been delighted to offer a joined-up PR, Content […]

Data insights bringing a refreshing angle to new business

At the end of 2018, Upfront signed an exclusive UK partnership with Winmo, a data and insight tool used to fuel business development strategies and campaigns. To continue our efforts in bringing an insight and intelligence led approach to new business, we have also just hired our first ever Data and Insights Analyst. This is […]

New Business insights from the year so far…

It’s been a rollercoaster ride for new business directors over the first half of the year. Those tasked with business development have had to generate leads and establish meaningful business relationships against an accelerating backdrop of structural change in the media, marketing and advertising industry and anxieties about the wider economy (thank you, Brexit).  The […]

Decision makers on the move

Working in new business, we are always keeping a close eye on the latest decision makers on the move. Often, this can be a trigger for agency reviews, with the first 100 days of any new appointment always crucial. Here is a round up of some of the recent movers and shakers we have identified […]