As well as helping JPMH win over £3 million worth of agency fees including international work for Glenfiddich, we were tasked with a key objective of diversification into the financial market. We helped them win their first financial client and then win a place on the American Express global roster. It all started with an insight gained through our market intelligence tool Upstream, followed up by some nimble navigation of the client’s procurement process and getting JPMH in at just the right time.
“Upfront have done exactly what they said they would do. We have had a consistent amount of extremely well qualified meetings from which we have won a number of significant new client relationships.”
James Cragg, Business Development Director, JPMH