We helped Cheltenham-based agency DMS become established as a charity specialist, with many wins in this sector including the National Trust, YMCA, RSPB and Oxfam. The biggest was the multi-million direct mail account of Cats Protection. This was also the first multi-million win we had been involved with – well worth the 18 month lead time and many times we had to listen to purring cats while on hold for the charity’s fundraising team!

“Upfront really got under the skin of the charity sector and the organisations we were targeting. They successfully built up relationships with key contacts at each charity we wanted to target and carefully nurtured these to keep DMS top of mind at all times. As a direct result of the programme we have now met with a large majority of the UK’s leading Charities and helped add a significant number to our client list.”

Guy Harris, Managing Director, DMS


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