With increased competition, Douwe Egberts market position in the hot beverage market was being eroded. Through a combination of creative DM, events and calling activity we asked them whether they wanted to be market predator or market prey? And as a result, managed to secure a meeting with the Marketing Director. This provided our client Chick Smith Trott the opportunity to apply a little Predatory Thinking to the situation and when it came to a pitch held by the AAR 18 months later, CST were appointed to handle their £4 million advertising account.


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