When we started working with experiential agency Because, the strategy was to keep bringing in the business in the core area of FMCG, while seeking opportunities in retail and consumer technology. In one year, the clients we helped add to the agency’s portfolio included GlaxoSmithKline, Warburtons, TK Maxx, The Body Shop, M&S – and its first major consumer electronics brand, Panasonic.

“Upfront have consistently delivered a regular flow of opportunities for Because over the last 2 years. This has resulted in a high number of new client wins across FMCG, and helped to establish our presence in Retail and Consumer Technology sectors with some high profile wins.”

Karen Evans, Business Director, Because


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