Upfront has signed an exclusive UK distribution agreement with U.S. based sales intelligence leader, Winmo. The agreement will enable Upfront to offer its UK clients access to Winmo’s best-in-class database, which profiles top UK brands, agencies and the decision-makers in their ranks.
The Winmo distribution agreement represents the next stage of Upfront’s business expansion plans. Last month, Propeller Group, the long-established B2B PR, content and events agency for the media, advertising and tech sectors, acquired a majority stake in Upfront Business Development.
Now, the deal with Winmo will give Upfront and Propeller clients exclusive access to data and insights that fuel profitable prospect relationships, including:
· Brand-Company-Agency Relationships
· Media Spend by Channel
· Campaign and Agency Review Predictions
As part of the deal, Upfront will be integrating its existing Stay Upstream product into the Winmo platform, which integrates seamlessly with other sales automation and inbound marketing platforms including Salesforce and HubSpot.
Jody Osman, managing director of Upfront said: “We believe Winmo is a best in class new business tool, providing the latest brand insights and some really exciting predictive intelligence. We are delighted to announce that the Propeller Group and Upfront have an exclusive UK partnership with Winmo, providing a market-leading combination of data and insight, PR, content, events and lead generation.”
“We felt it was vital that our new integrated PR and business development proposition had data and technology at the heart of it. We’re really excited to have Winmo in place to support and drive our new business activity for clients.”
Kieran Kent, managing director of Propeller Group said: “We’ll be launching our expanded service offer in early 2019 aimed at media and marketing services agencies and technology providers that target brand-side marketers. The new offer meets the increasing demand for tangible return on investment placed on B2B PR and the demand for stronger content and engagement placed on business development teams.”
Dave Currie, Chief Executive Officer of Winmo said: “Accelerating growth is at the forefront of every one of our clients’ minds. Partnering with Propeller Group today creates the U.K.’s most powerful, single-source destination for advertising and media sales professionals who target national advertisers, their agencies and technology providers. Consistently exceeding your sales quotas just became more attainable.”
Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guesswork out of prospecting, the award-winning platform guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the right time. While providing the most accurate contact and brand-agency relationship data available in the media and advertising industry, Winmo also predicts sales events on the horizon – tracking subtle industry shifts to forecast campaigns and agency reviews months before they happen. Armed with reliable sales intelligence, Winmo users don’t chase new business leads, they get out in front of them.